Why eMTBs Are Our Biggest Seller of 2024 — And Why They’ll Dominate 2025

There’s been a major shift in the mountain biking world—and it’s electric.
At Smith Creek Cycle, eMTBs have outpaced every other category in 2024, and the momentum is only accelerating. From casual weekend riders to advanced trail users, we’re seeing a clear move toward electric mountain bikes as the go-to option for more fun, more capability, and fewer limitations.

So what’s driving this eMTB explosion? Let’s take a closer look at the trends, the technology, and—most importantly—what today’s riders are really looking for in 2025.

The Shift: Why Riders Are Choosing eMTBs Over Traditional Mountain Bikes

What Customers Are Looking For

Mountain bikers today are no longer focused solely on speed and weight. They want bikes that allow them to ride longer, access more technical terrain, and keep up with stronger groups—without burning out. We regularly hear things like:

• "I want to ride more days in a row without feeling wrecked."

• "I love the trails, but I don’t love the endless climbing."

• "I’m getting older, but I’m not done riding hard."

• "I want to ride with my partner or friends who are faster."

• "I just want to do more laps in my limited spare time."
  

  These are needs that traditional analog bikes are struggling to meet, especially for intermediate or aging riders who still crave challenging terrain.

The Stagnation of Analog Bikes

High-end analog mountain bikes are still amazing machines, but the innovation curve has flattened. There’s only so much improvement in geometry or suspension can do when fitness and fatigue are the limiting factors.

eMTBs solve this. With electric assist, the rider becomes the only variable—and more riders are realizing that means more access, more rides, and more fun.

Bosch and Shimano: The Leaders in eMTB Technology

Bosch Performance Line CX & Smart System

Bosch has become the benchmark in eMTB motor systems. Their Performance Line CX is built for real mountain biking—not just commuting or cruising.
Key features include:

• 85Nm of torque for strong, sustained climbing

• eMTB mode that automatically adjusts assist based on trail conditions and rider input

• Integrated batteries ranging from 500Wh to 750Wh, with optional dual-battery setups

• Connectivity via Bosch Flow App for ride data, GPS, over-the-air updates, and power tuning

Riders love the Bosch system because it offers consistent, powerful assist without feeling jerky or intrusive.

Shimano EP8 & EP6 Motor Systems

Shimano's eMTB offerings focus on lightweight performance and customization. The EP8 system, in particular, is a customer favorite for its quiet operation and smooth power delivery.
Highlights:

• Up to 85Nm of torque

• Compact and lightweight design ideal for trail-style bikes

• Custom-tune your power modes with the Shimano E-Tube app

• Seamless integration with Shimano drivetrains and Di2 shifting

This system is especially popular with riders coming from analog bikes who want the most natural pedaling feel possible.

Post-COVID Riding: A Lasting Impact

During the pandemic, thousands of riders discovered or returned to mountain biking. It was one of the few ways to stay active, get outside, and feel normal. Many of those riders invested in bikes—and now, they’re upgrading.

Here’s what we’re seeing in 2024:

• A new generation of riders who started with analog bikes and are ready for more

• Aging riders who love the sport but need assist to keep up

• Fitness-focused people who use eMTBs as a fun way to cross-train or commute

• Increased trail access and policy support for Class 1 eMTBs
  These trends are driving real growth, and according to industry reports, the global eMTB market is expected to surpass $14 billion USD by 2030.

The Service Side: Why Where You Buy Matters

One of the most overlooked parts of buying an eMTB is where you’ll service it.
At Smith Creek Cycle, we’re one of the few bike shops in the region that can fully diagnose, repair, and update Bosch and Shimano eBike systems. That includes:

• Battery diagnostics

• Firmware updates

• Motor troubleshooting

• Custom power tuning

• Warranty support

We’ve invested in the proper tools and training because these bikes deserve—and require—expert care.

Looking Ahead: What We Expect in 2025

The demand for eMTBs isn’t just a trend—it’s a new chapter in the evolution of mountain biking. Here’s what we predict:

• Lighter, sleeker motors and integrated batteries

• Smarter power delivery and longer battery range

• Increased group ride acceptance for eMTBs

• More eMTB-specific trail infrastructure and access

• Broader adoption across all age groups and skill levels

For many riders, eMTBs are becoming the default—not a niche or luxury item, but a new standard for trail riding.

Try Before You Buy: Rent an eMTB Today

If you’re curious about eMTBs, the best way to experience the difference is to try one yourself. We offer high-end eMTB rentals right here at Smith Creek Cycle.

Check out our rental fleet and book online:
Mountain Bike Rentals – Smith Creek Cycle

Final Thoughts

Whether you're chasing new trails, recovering from an injury, looking to ride with faster friends, or just want to have more fun on every ride—an eMTB could be exactly what you’re looking for.

At Smith Creek Cycle, we carry the best eMTBs from top brands, powered by Bosch and Shimano. And we stand behind them with expert service and support.
Have questions? Need help choosing the right model?

Come in for a test ride, or reach out to our team. We’re here to help.